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Market Segmentation: Conceptual and Methodological Foundations - International Series in Quantitative Marketing Michel Wedel Softcover reprint of the original 2nd ed. 2000 edition
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¥ 52.567
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発送予定日 年11月9日 - 年11月19日
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Market Segmentation: Conceptual and Methodological Foundations - International Series in Quantitative Marketing
Michel Wedel
The third main section is devoted to special topics in market segmentation such as joint segmentation, segmentation using tailored interviewing and segmentation with structural equation models.
382 pages, biography
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2012年10月17日 |
| ISBN13 | 9781461371045 |
| 出版社 | Springer-Verlag New York Inc. |
| ページ数 | 382 |
| 寸法 | 234 × 157 × 27 mm · 566 g |
| 言語 | 英語 |
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