Ph. D. Gini Graham Scott

Top Secrets for Doing Your Own Pr Ph. D. Gini Graham Scott

TOP SECRETS FOR DOING YOUR OWN PR provides a comprehensive overview of how to do your own PR. Chapters include these topics:

• ? Launching Your PR Campaign
• ? Ways to Approach the Press
• ? Creating Your Press Materials
• ? Using a Website or Blog in Your PR Campaign
• ? Sending Your Press Materials to the Media
• ? Doing Follow-Up
• ? Keeping Track of Your PR
• ? Getting Your Work Published
• ? Using E-Books to Promote Your Product or Service
• ? Creating a Package with Audiobooks And Videos
• ? Creating and Attending Networking Events
• ? Using the Social Media
• ? Assessing Your PR Campaign
• ? and More...