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Advertising and Promotion Chris Hackley 3 Revised edition
Advertising and Promotion
Chris Hackley
This textbook introduces the key concepts, methods and issues within advertising and promotion through first-hand examples gathered from leading international advertising agencies and brand campaigns.
360 pages
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2014年12月13日 |
| ISBN13 | 9781446280713 |
| 出版社 | SAGE Publications Ltd |
| ページ数 | 360 |
| 寸法 | 188 × 239 × 23 mm · 793 g |
| 言語 | 英語 |
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