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Integrated Marketing Communication: Creative Strategy from Idea to Implementation Robyn Blakeman Second edition
Integrated Marketing Communication: Creative Strategy from Idea to Implementation
Robyn Blakeman
New second edition: A classroom-tested, step-by-step approach to effective IMC, covering creative processes and strategies as well as changes in traditional advertising and marketing principles.
338 pages, 23 black & white illustrations, 8 black & white halftones
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2014年7月10日 |
| ISBN13 | 9781442221215 |
| 出版社 | Rowman & Littlefield |
| ページ数 | 338 |
| 寸法 | 263 × 188 × 25 mm · 818 g |
| 言語 | 英語 |
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