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Creating Customer Value Through Strategic Marketing Planning: A Management Approach Edwin J. Nijssen 1st ed. Softcover of orig. ed. 2001 edition
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¥ 16.351
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発送予定日 年12月3日 - 年12月15日
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Creating Customer Value Through Strategic Marketing Planning: A Management Approach
Edwin J. Nijssen
This book is different from most other marketing strategy books because it combines brief discussions of the underlying theory with the presentation of a selection of useful strategic marketing tools.
153 pages, 10 black & white illustrations, biography
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2010年12月3日 |
| ISBN13 | 9781441948700 |
| 出版社 | Springer-Verlag New York Inc. |
| ページ数 | 152 |
| 寸法 | 160 × 235 × 9 mm · 238 g |
| 言語 | 英語 |
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