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Media Business Models: Breaking the Traditional Value Chain Joan Cuenca-Klaus Zilles New edition
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Media Business Models: Breaking the Traditional Value Chain
Joan Cuenca-Klaus Zilles
This volume addresses questions and explores scenarios, phenomena, and developments which point to new configurations arising from new media business models, innovative ways in which media practitioners engage their audiences, intercontinental media phenomena, user-generated content, and the general disconnect between print and online media paradigms.
269 pages
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2016年6月8日 |
| ISBN13 | 9781433131790 |
| 出版社 | Peter Lang Publishing Inc |
| ページ数 | 269 |
| 寸法 | 231 × 172 × 20 mm · 490 g |
| 言語 | 英語 |
| 編集者 | Cuenca, Joan |
| 編集者 | Zilles, Klaus |
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