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Strategic Planning for Public Relations: Beginning the Journey Tricia Hansen-Horn New edition
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Strategic Planning for Public Relations: Beginning the Journey
Tricia Hansen-Horn
Strategic Planning for Public Relations: Beginning the Journey is written for the next generation of public relations professionals. The book's unique approach to strategy and strategic planning provides the tools for students becoming strategists first and tacticians second - essential criteria for successful public relations professionals.
254 pages, BW, BW
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2014年5月2日 |
| ISBN13 | 9781433120916 |
| 出版社 | Peter Lang Publishing Inc |
| ページ数 | 254 |
| 寸法 | 150 × 227 × 15 mm · 384 g |
| 言語 | 英語 |
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