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Winning in Emerging Markets: A Road Map for Strategy and Execution Tarun Khanna
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Winning in Emerging Markets: A Road Map for Strategy and Execution
Tarun Khanna
Argues that the primary exploitable characteristic of emerging markets is the lack of institutions (credit-card systems, intellectual-property adjudication, data research firms) that facilitate efficient business operations. This book is suitable for the companies seeking to define and execute business strategy in developing economies.
272 pages, Illustrations
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2010年4月28日 |
| ISBN13 | 9781422166956 |
| 出版社 | Harvard Business Review Press |
| ページ数 | 272 |
| 寸法 | 162 × 239 × 29 mm · 588 g |
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