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The Intention Economy: When Customers Take Charge Doc Searls
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発送予定日 年10月27日 - 年11月12日
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The Intention Economy: When Customers Take Charge
Doc Searls
Who owns the marketplace? Is it business - or the customer? This book lays out a map for an economy driven by consumer intent, where vendors can - and must - respond to the actual intentions of customers, instead of simply vying for customer attention in hopes of selling them what they might want.
320 pages
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2012年5月1日 |
| ISBN13 | 9781422158524 |
| 出版社 | Harvard Business Review Press |
| ページ数 | 320 |
| 寸法 | 241 × 161 × 27 mm · 517 g |
| 言語 | 英語 |
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