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Spanning Silos: The New CMO Imperative David A. Aaker
Spanning Silos: The New CMO Imperative
David A. Aaker
'Spanning Silos' explains how to strengthen your credibility with silo teams and your CEO, use cross-functional teams and other strategic linking devices, foster communication across silos, develop common planning processes, and adapt your brand strategy to silo units.
217 pages, Illustrations
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2008年9月16日 |
| ISBN13 | 9781422128763 |
| 出版社 | Harvard Business Review Press |
| ページ数 | 217 |
| 寸法 | 162 × 233 × 23 mm · 508 g |
| 言語 | 英語 |
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