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Nontraditional Media in Marketing and Advertising Robyn L. Blakeman
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Nontraditional Media in Marketing and Advertising
Robyn L. Blakeman
A concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions.
264 pages, Illustrations
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2013年3月12日 |
| ISBN13 | 9781412997614 |
| 出版社 | SAGE Publications Inc |
| ページ数 | 264 |
| 寸法 | 153 × 228 × 14 mm · 350 g |
| 言語 | 英語 |
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