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Public Communication Campaigns Ronald E Rice 4 Revised edition
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Public Communication Campaigns
Ronald E Rice
Provides readers with a comprehensive look into the field of public communication campaigns. This title features chapters on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology.
392 pages, Illustrations
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2012年5月8日 |
| ISBN13 | 9781412987707 |
| 出版社 | SAGE Publications Inc |
| ジャンル | Interdisciplinary Studies > Communication Studies |
| ページ数 | 392 |
| 寸法 | 187 × 233 × 20 mm · 716 g |
| 言語 | 英語 |
| 編集者 | Atkin, Charles K. |
| 編集者 | Rice, Ronald E. |
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