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Qualitative Marketing Research: A Cultural Approach - Introducing Qualitative Methods Series Johanna Moisander
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発送予定日 年10月20日 - 年11月5日
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Qualitative Marketing Research: A Cultural Approach - Introducing Qualitative Methods Series
Johanna Moisander
Aimed at both graduate and undergraduate students majoring in business administration and in other fields of social sciences, Qualitative Marketing Research unpacks the emerging cultural approach in the field of marketing and consumer research and provides an interesting and informed study for anyone interested in cultural approaches to economic and social theory.
240 pages
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2006年5月18日 |
| ISBN13 | 9781412903813 |
| 出版社 | SAGE Publications Inc |
| ページ数 | 240 |
| 寸法 | 172 × 242 × 15 mm · 414 g |
| 言語 | 英語 |
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