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Knowledge-Based Marketing: The 21st Century Competitive Edge Ian Chaston
Knowledge-Based Marketing: The 21st Century Competitive Edge
Ian Chaston
Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations.
288 pages, ill
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2004年4月21日 |
| ISBN13 | 9781412900027 |
| 出版社 | SAGE Publications Inc |
| ページ数 | 288 |
| 寸法 | 170 × 242 × 19 mm · 630 g |
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