Truth Be Told: How Authentic Marketing and Communications Wins in the Purposeful Age - John O'Brien - Books - Kogan Page Ltd - 9781398600164 - April 3, 2021
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Truth Be Told: How Authentic Marketing and Communications Wins in the Purposeful Age

John O'Brien

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Truth Be Told: How Authentic Marketing and Communications Wins in the Purposeful Age

Harness the opportunities for marketing in the age of purpose and learn why it's so important to be a 'truth teller' by creating authentic communication campaigns, generating honest content and avoiding accusations of 'purpose washing'.

288 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 3, 2021
ISBN13 9781398600164
Publishers Kogan Page Ltd
Pages 264
Dimensions 232 × 156 × 19 mm   ·   408 g
Language English  
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