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Internet Marketing and Big Data Exploitation I. Chaston 1st ed. 2015 edition
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Internet Marketing and Big Data Exploitation
I. Chaston
Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.
287 pages, X, 287 p.
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2015 |
| ISBN13 | 9781349504145 |
| 出版社 | Palgrave Macmillan |
| ページ数 | 287 |
| 寸法 | 150 × 220 × 10 mm · 349 g |
| 言語 | 英語 |
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