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Alcohol Advertising and Young People's Drinking: Representation, Reception and Regulation B. Gunter 1st ed. 2010 edition
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Alcohol Advertising and Young People's Drinking: Representation, Reception and Regulation
B. Gunter
Methodological weaknesses abound in studies of the purported effects of alcohol advertising and other forms of marketing and the significance specifically of advertising as an agent that shapes young people's alcohol consumption could be weaker than often thought.
241 pages, VII, 241 p.
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2010 |
| ISBN13 | 9781349314959 |
| 出版社 | Palgrave Macmillan |
| ページ数 | 241 |
| 寸法 | 150 × 220 × 10 mm · 374 g |
| 言語 | 英語 |
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