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Marketing Communications: Touchpoints, sharing and disruption Chris Fill 第8 版
Marketing Communications: Touchpoints, sharing and disruption
Chris Fill
The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields.
816 pages
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2019年7月4日 |
| ISBN13 | 9781292234977 |
| 出版社 | Pearson Education Limited |
| ページ数 | 816 |
| 寸法 | 193 × 264 × 25 mm · 1,49 kg |
