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Essential guide to marketing planning Marian Wood 第4 版
Essential guide to marketing planning
Marian Wood
Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters guide you through researching your market, analysing your competitive situation, objectives setting and deciding on marketing strategies to develop a creative, effective marketing plan for any product.
328 pages
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2017年2月20日 |
| ISBN13 | 9781292117522 |
| 出版社 | Pearson Education Limited |
| ページ数 | 328 |
| 寸法 | 247 × 191 × 18 mm · 638 g |
