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Basic Marketing Research: Pearson New International Edition Naresh Malhotra 第4 版
Basic Marketing Research: Pearson New International Edition
Naresh Malhotra
For undergraduate-level courses in Marketing Research. With a hands-on, do-it-yourself approach, Malhotra offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions.
688 pages
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2013年8月8日 |
| ISBN13 | 9781292020488 |
| 出版社 | Pearson Education Limited |
| ページ数 | 676 |
| 寸法 | 214 × 273 × 22 mm · 1,78 kg |
