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Strategic Management of Technological Innovation Melissa Schilling 第5 版
Strategic Management of Technological Innovation
Melissa Schilling
Analyze. Formulate. Implement. This book approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks progressing from assessing the competitive dynamics of a situation to strategy formulation to strategy implementation.
352 pages
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2016年3月16日 |
| ISBN13 | 9781259255526 |
| 出版社 | McGraw-Hill Education |
| ページ数 | 352 |
| 寸法 | 232 × 189 × 15 mm · 502 g |
