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Sport Entrepreneurship and Innovation 第1 版
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Sport Entrepreneurship and Innovation
This book features international authors discussing the role of entrepreneurship and innovation in the sports context. It focuses on topics such as the role of entrepreneurial marketing in sport, how technological innovation has changed the way sport is played and viewed, the globalization of sport as a product and service, the new types of sports that have emerged, athlete entrepreneurs and their related business endeavors and how sport influences innovation in other industries.
The main themes of the book include: 1) the development of sport entrepreneurship and innovation, 2) entrepreneurship and sport, 3) innovation in sport, 4) internationalization and entrepreneurial behavior in sport, 5) entrepreneurial sport marketing, 6) sport in entrepreneurial universities and 7) the future for sport entrepreneurship and innovation. This interdisciplinary book will appeal to entrepreneurship, innovation and sport management scholars, students and practitioners.
284 pages, 21 black & white illustrations, 23 black & white tables, 21 black & white line drawings
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2016年12月22日 |
| ISBN13 | 9781138941731 |
| 出版社 | Taylor & Francis Ltd |
| ページ数 | 264 |
| 寸法 | 150 × 220 × 20 mm · 574 g |
| 言語 | 英語 |
| 編集者 | Ferreira, Joao J. (University of Beira Interior, Portugal) |
| 編集者 | Ratten, Vanessa (La Trobe University, Australia) |
