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Sport Analytics: A data-driven approach to sport business and management Fried 第1 版
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Sport Analytics: A data-driven approach to sport business and management
Fried
The increasing availability of data has transformed the way sports are played, promoted and managed. This is the first textbook to explain how the big data revolution is having a profound influence across the sport industry, demonstrating how sport managers and business professionals can use analytical techniques to improve their professional practice.
While other sports analytics books have focused on player performance data, this book shows how analytics can be applied to every functional area of sport business, from marketing and event management to finance and legal services. Drawing on research that spans the entire sport industry, it explains how data is influencing the most important decisions, from ticket sales and human resources to risk management and facility operations. Each chapter contains real world examples, industry profiles and extended case studies which are complimented by a companion website full of useful learning resources.
Sport Analytics: A data-driven approach to sport business and management is an essential text for all sport management students and an invaluable reference for any sport management professional involved in operational research.
278 pages, 61 black & white illustrations, 16 black & white tables, 28 black & white halftones, 17 b
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2016年11月2日 |
| ISBN13 | 9781138667136 |
| 出版社 | Taylor & Francis Ltd |
| ページ数 | 256 |
| 寸法 | 246 × 215 × 22 mm · 502 g |
| 言語 | 英語 |
| 編集者 | Fried, Gil |
| 編集者 | Mumcu, Ceyda |
