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Exchange Behavior in Selling and Sales Management Peng Sheng 第1 版
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Exchange Behavior in Selling and Sales Management
Peng Sheng
Presents a framework for the successful operation of selling and sales management. This book is composed of eight fundamental building blocks, which provide a framework to describe the dynamics of consumer and organizational buying processes. It also provides a scientific, analytical approach to the personal elements in selling.
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2017年8月15日 |
| ISBN13 | 9781138465961 |
| 出版社 | Taylor & Francis Ltd |
| ページ数 | 240 |
| 寸法 | 236 × 160 × 18 mm · 454 g |
| 言語 | 英語 |
