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Making Marketing Happen Brian Smith
Making Marketing Happen
Brian Smith
Argues that marketing planning fails for most companies because it either does not fit their organizational culture, their market conditions or both. This book explains how companies can construct the right hybrid strategy making process for their situation.
394 pages
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2021年12月13日 |
| ISBN13 | 9781138441248 |
| 出版社 | Taylor & Francis Ltd |
| ページ数 | 394 |
| 寸法 | 150 × 220 × 20 mm · 890 g |