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Critical Marketing Pauline Maclaran 第1 版
Critical Marketing
Pauline Maclaran
Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This text is designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing.
280 pages
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2017年11月20日 |
| ISBN13 | 9781138441194 |
| 出版社 | Taylor & Francis Ltd |
| ページ数 | 280 |
| 寸法 | 150 × 220 × 20 mm · 680 g |
| 言語 | 英語 |
