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A Practical Guide to CRM: Building More Profitable Customer Relationships Janice Reynolds 第1 版
A Practical Guide to CRM: Building More Profitable Customer Relationships
Janice Reynolds
In the global economy, the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. This book explores how to use CRM to integrate various channels and media of customer contact from the Internet through field sales into one system.
304 pages
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2017年7月27日 |
| ISBN13 | 9781138412446 |
| 出版社 | Taylor & Francis Ltd |
| ページ数 | 304 |
| 寸法 | 150 × 220 × 20 mm · 453 g |
| 言語 | 英語 |
