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Digital Analytics for Marketing - Mastering Business Analytics Gohar F. Khan 第1 版
Digital Analytics for Marketing - Mastering Business Analytics
Gohar F. Khan
This comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.
310 pages, 98 black & white illustrations, 41 black & white tables, 16 black & white halftones, 82 b
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2017年10月6日 |
| ISBN13 | 9781138190689 |
| 出版社 | Taylor & Francis Ltd |
| ページ数 | 416 |
| 寸法 | 255 × 181 × 23 mm · 804 g |
| 言語 | 英語 |
