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Relationship Marketing Martin Christopher 第1 版
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Relationship Marketing
Martin Christopher
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.
Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.
264 pages
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2015年11月26日 |
| ISBN13 | 9781138136946 |
| 出版社 | Taylor & Francis Ltd |
| ページ数 | 264 |
| 寸法 | 150 × 220 × 20 mm · 650 g |
| 言語 | 英語 |
![Cover for Martin Christopher · The Strategy of Distribution Management (Hardcover Book) [1st Edition Assumed edition] (1985)](https://imusic.b-cdn.net/images/item/original/143/9780899301143.jpg?martin-christopher-1985-the-strategy-of-distribution-management-hardcover-book&class=scaled&v=1423071489)
