この商品を友人に教える:
Building Customer-brand Relationships Don E. Schultz 第1 版
Building Customer-brand Relationships
Don E. Schultz
Presents an approach to marketing communications in the 'push-pull' marketplace that combines traditional outbound communications with the inbound or 'pull' media of Internet, mobile communications, and social networks. This book takes a different view - that the marketer and the customer build the ongoing brand value together.
480 pages
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2015年10月28日 |
| ISBN13 | 9781138133761 |
| 出版社 | Taylor & Francis Ltd |
| ページ数 | 480 |
| 寸法 | 150 × 220 × 20 mm · 1,05 kg |
| 言語 | 英語 |
