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Dynamic Competitive Strategy: Turning Strategy Upside Down Tony Grundy 第1 版
Dynamic Competitive Strategy: Turning Strategy Upside Down
Tony Grundy
Dynamic Competitive Strategy by best ?selling author Dr Tony Grundy casts a radically new light on Competitive Strategy by showing you the dynamic dimension of existing strategy tools and new ones created to deal with rapid innovation and turbulent change.
He shows us refreshing and challenging ways of developing strategy, including:
Agile approaches to Strategy and Planning The art of the Cunning Plan ?with 101 ways of being innovative The alien approach: how might an alien see your industry and business? A whole new set of dynamic strategy tools Scenario storytelling and the art of mental time travelHow emotional value can leverage competitive advantag
Dynamic stakeholder analysis and influencing
He also includes case studies of Arsenal, Brexit, Dyson, Metrobank, Tesco, the
infamous honey badger and others from everyday life.
This book provides an overall theory and a wealth of practical guidance
based on 30 years of Strategy Consulting and Management Research and
Teaching that will transform your thinking about strategy. Tony truly "turns
strategy upside down," as he does on the cover.
278 pages, 97 Line drawings, black and white
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2017年12月18日 |
| ISBN13 | 9781138081086 |
| 出版社 | Taylor & Francis Ltd |
| ページ数 | 278 |
| 寸法 | 240 × 163 × 25 mm · 566 g |
| 言語 | 英語 |
