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Consumer Behaviour in Tourism Susan Horner 第3 版
Consumer Behaviour in Tourism
Susan Horner
Now fully revised and updated, this third edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourists behaviour in political, social and economic context and how this knowledge can be used to manage and market effectively in a variety of tourism sectors.
464 pages, 45 colour illustrations, 57 colour tables, 8 colour illustrations, 37 colour line drawing
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2016年4月21日 |
| ISBN13 | 9781138013391 |
| 出版社 | Taylor & Francis Ltd |
| ページ数 | 464 |
| 寸法 | 190 × 247 × 27 mm · 1,09 kg |
| 言語 | 英語 |
