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Eco-Innovations in Emerging Markets: Analyzing Consumer Behaviour and Adaptability Pavel Reyes-Mercado 1st ed. 2016 Edition
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Eco-Innovations in Emerging Markets: Analyzing Consumer Behaviour and Adaptability
Pavel Reyes-Mercado
Drawing on theories such astheory of reasoned action and theory of planned behaviour, Eco-Innovations in Emerging Markets proposes an extended cognitivemodel to analyse consumer behaviour in this area.
153 pages, 17 black & white illustrations, 1 colour illustrations, biography
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2016年6月15日 |
| ISBN13 | 9781137587411 |
| 出版社 | Palgrave Macmillan |
| ページ数 | 131 |
| 寸法 | 155 × 219 × 15 mm · 318 g |
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