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Brand Breakout: How Emerging Market Brands Will Go Global Nirmalya Kumar
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発送予定日 年10月29日 - 年11月16日
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Brand Breakout: How Emerging Market Brands Will Go Global
Nirmalya Kumar
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
276 pages
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2015年2月15日 |
| ISBN13 | 9781137467591 |
| 出版社 | Palgrave Macmillan |
| ページ数 | 256 |
| 寸法 | 157 × 236 × 16 mm · 430 g |
| 言語 | 英語 |
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