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Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand Consumer Needs J. Darroch
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発送予定日 年11月30日 - 年12月16日
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Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand Consumer Needs
J. Darroch
This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.
254 pages, 41 black & white tables, 30 figures
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2014年7月2日 |
| ISBN13 | 9781137358165 |
| 出版社 | Palgrave Macmillan |
| ページ数 | 231 |
| 寸法 | 217 × 151 × 20 mm · 430 g |
| 言語 | 英語 |
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