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Unconscious Branding Douglas Van Praet
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発送予定日 年8月27日 - 年9月23日
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Unconscious Branding
Douglas Van Praet
If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? Unconscious Branding takes the most brilliant and revolutionary concepts from cognitive science and applies them to how we market, advertise, and consume in the modern digital age.
288 pages
| メディア | 書籍 Book |
| リリース済み | 2014年3月4日 |
| ISBN13 | 9781137278920 |
| 出版社 | Palgrave Macmillan |
| ページ数 | 288 |
| 寸法 | 233 × 156 × 19 mm · 294 g |
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