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Power Branding Steve Mckee
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発送予定日 年8月4日 - 年8月21日
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Power Branding
Steve Mckee
Ignoring conventional marketing wisdom has enabled many startups to develop into international corporations. Drawing on case studies from iconic brands Coca-Cola, General Motors and Google, amongst others, this book shows how counter-intuitive strategies used by the biggest brands can also best serve small and mid-sized companies.
256 pages, illustrations
| メディア | 書籍 Book |
| リリース済み | 2014年1月7日 |
| ISBN13 | 9781137278845 |
| 出版社 | Palgrave Macmillan |
| ページ数 | 256 |
| 寸法 | 164 × 243 × 23 mm · 594 g |
| 言語 | 英語 |
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