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The Marketing Pathfinder: Key Concepts and Cases for Marketing Strategy and Decision Making David W. Stewart
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発送予定日 年12月10日 - 年12月23日
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The Marketing Pathfinder: Key Concepts and Cases for Marketing Strategy and Decision Making
David W. Stewart
Ideal for graduate students and MBA programs, The Marketing Pathfinder offers an effective way of contextualizing the marketing decisions they will have to make in the business world. A refreshing contrast to traditional marketing textbooks, this book provides a unique combination of key concepts and micro-cases.
280 pages
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2014年10月13日 |
| ISBN13 | 9781119961765 |
| 出版社 | John Wiley & Sons Inc |
| ページ数 | 288 |
| 寸法 | 245 × 189 × 15 mm · 544 g |
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