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Academic Brands New edition
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¥ 20.999
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発送予定日 年7月28日 - 年8月13日
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Academic Brands
Universities are increasingly presenting tas brands in their global marketing efforts. This volume shows what the emergence of academic brands can teach us about the rise of the 'university of excellence,' its global spread, and managerial values and marketing practices in higher education. Available as Open Access on Cambridge Core.
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| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 2022年7月21日 |
| ISBN13 | 9781108841375 |
| 出版社 | Cambridge University Press |
| ページ数 | 246 |
| 寸法 | 237 × 159 × 20 mm · 502 g |
| 言語 | 英語 |
| 編集者 | Biagioli, Mario (University of California, Los Angeles) |
| 編集者 | Sunder, Madhavi |
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