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Social Marketing: Behavior Change for Good Nancy R. Lee 7 Revised edition
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発送予定日 年11月11日 - 年11月23日
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Social Marketing: Behavior Change for Good
Nancy R. Lee
Social Marketing: Behavior Change for Good, 7th Edition is the definitive guide for designing and implementing memorable social marketing campaigns. Authors Nancy R. Lee, Philip Kotler, and Julie Colehour present a proven 10-step strategic marketing plan and guides students through each stage of the process.
576 pages
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2023年6月16日 |
| ISBN13 | 9781071851647 |
| 出版社 | SAGE Publications Inc |
| ページ数 | 576 |
| 寸法 | 234 × 185 × 34 mm · 1,14 kg |
| 言語 | 英語 |
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