Navigating Nationalism in Global Enterprise: A Century of Indo-German Business Relations - Cambridge Studies in the Emergence of Global Enterprise - Lubinski, Christina (Copenhagen Business School) - Books - Cambridge University Press - 9781009054003 - May 8, 2025
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Navigating Nationalism in Global Enterprise: A Century of Indo-German Business Relations - Cambridge Studies in the Emergence of Global Enterprise

Lubinski, Christina (Copenhagen Business School)

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Navigating Nationalism in Global Enterprise: A Century of Indo-German Business Relations - Cambridge Studies in the Emergence of Global Enterprise

An analysis of the role of nationalism in global business strategy, showing how multinationals in the twentieth century acted not just as drivers of globalization but also as sophisticated operators in a world of nations. By exploring German companies in India, Lubinski traces nationalism's influence on business tactics and competitive strategies.

Media Books     Paperback Book   (Book with soft cover and glued back)
To be released May 8, 2025
ISBN13 9781009054003
Publishers Cambridge University Press
Pages 298
Dimensions 403 g

See all of Lubinski, Christina (Copenhagen Business School) ( e.g. Paperback Book and Hardcover Book )