Mike Ettore

Trust-Based Leadership Mike Ettore

This 574 page book details how the author effectively adapted and applied Marine Corps leadership concepts while serving as a business leader-and how he leverages the Trust-Based Leadership(TM) model to help others become World-Class Leaders.

Section I - Marine Corps Leadership
This section covers time-tested Marine Corps Leadership philosophies and concepts that have proven to be effective in the business world. Topics covered include:
- The Marine Mindset
- Teacher-Scholar 360° Concept
- The 5 Laws of Leadership
- The 5 Pillars of Leadership
- The 3 Main Responsibilities of Leaders
- Leadership's 3 "Secret Weapons"

Section II - Trust-Based Leadership(TM)
Retiring from the Marine Corps in 1998, Mike quickly became a C-level executive in a publicly traded company. He's captured his knowledge and lessons learned in the Trust-Based Leadership(TM) model and uses it to teach business leaders how to maximize their potential and gain a competitive edge. Topics covered include:
- 10 Enabling Concepts of Trust-Based Leadership(TM)
- Mission Tactics & Commander's Intent
- The 2 Types of Friction
- Standard Operating Procedures
- Common Operating Language

Section III - The Trust-Based Leader
Successfully implementing The Trust-Based Leadership(TM) model requires a specific type of leader willing to adopt and develop the key leadership qualities, traits, and techniques discussed in great detail in this section. Topics covered include:
- 10 Key Attributes of the Trust-Based Leader
- Authority vs Responsibility
- Decisiveness in Chaotic Environments
- Trust, Delegation and Supervision
- Esprit de Corps: Developing Team Players
- The "Leaders Eat Last" Philosophy
- The 3 Leadership Styles

Section IV - Lessons Learned
An enlightening series of anecdotes that convey leadership lessons Mike has learned on the battlefield and in the boardroom. Topics covered include:
- The Leadership Epiphany (Why You Must Have It NOW!)
- Top 10 Reasons Leaders Succeed
- Top 10 Reasons Leaders Fail
- Leadership vs. Management
- The 3 Big Questions (The Best Leaders Ask Them!)
- The 4 Words of Confidence and 6 Words of Destruction

Section V - Leadership Articles
These articles provide real-world examples of how Marine Corps leadership concepts have been applied in Corporate America. Based upon Mike's personal experiences, they help others learn how they can effectively utilize the Trust-Based Leadership(TM) model in their unique environments. Topics covered include:
- Ettore's Rules: 24 Rules for Leadership Success
- Coping with Adversity, Setbacks, and Disappointments
- The 5 Leadership "Blind Spots" (And How to Avoid Them!)
- Having "Tough Conversations" and Conflict Resolution
- Developing and Mentoring Other Leaders

Mike is highly regarded for his unique ability to help leaders rapidly elevate their skills as they create and sustain high-performance teams. He wrote this book to help leaders at all levels maximize their potential and become World Class Leaders.

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