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Information-Driven Marketing Decisions: Development of Strategic Information Systems A. Coskun Samli
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Information-Driven Marketing Decisions: Development of Strategic Information Systems
A. Coskun Samli
Samli explains, first, the various data generating procedures, with special emphasis on data analysis, and second, the procedures for creating information out of data — all in a clear, systematic presentation that marketing managers will understand and benefit from immediately.
216 pages, black & white illustrations
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 1996年2月13日 |
| ISBN13 | 9780899309767 |
| 出版社 | Bloomsbury Publishing Plc |
| ページ数 | 216 |
| 寸法 | 156 × 235 × 15 mm · 489 g |
| 言語 | 英語 |
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![Cover for A. Coskun Samli · International Entrepreneurship: Innovative Solutions for a Fragile Planet (Hardcover Book) [2009 edition] (2009)](https://imusic.b-cdn.net/images/item/original/964/9780387885964.jpg?a-coskun-samli-2009-international-entrepreneurship-innovative-solutions-for-a-fragile-planet-hardcover-book&class=scaled&v=1409790081)
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![Cover for A. Coskun Samli · Chaotic Markets: Thriving in a World of Unpredictability (Hardcover Book) [Annotated edition] (2007)](https://imusic.b-cdn.net/images/item/original/719/9780275993719.jpg?a-coskun-samli-2007-chaotic-markets-thriving-in-a-world-of-unpredictability-hardcover-book&class=scaled&v=1505812279)
