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International Consumer Behavior: Its Impact on Marketing Strategy Development A. Coskun Samli
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International Consumer Behavior: Its Impact on Marketing Strategy Development
A. Coskun Samli
This text asserts that international consumer behaviour is not just a simple extension of our knowledge about American consumer behaviour, rather, it is primarily culture-driven. The book connects key aspects of behaviour patterns to marketing plans throughout.
208 pages, bibliography, index
| メディア | 書籍 Hardcover Book (ハードカバー付きの本) |
| リリース済み | 1995年3月21日 |
| ISBN13 | 9780899308838 |
| 出版社 | Bloomsbury Publishing Plc |
| ページ数 | 208 |
| 寸法 | 155 × 235 × 21 mm · 421 g |
| 言語 | 英語 |
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