Social Media Measurement and Management: Entrepreneurial Digital Analytics - Lipschultz, Jeremy Harris (University of Nebraska at Omaha, USA) - Books - Taylor & Francis Inc - 9780815363927 - July 9, 2019
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Social Media Measurement and Management: Entrepreneurial Digital Analytics 1st edition

Lipschultz, Jeremy Harris (University of Nebraska at Omaha, USA)

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Social Media Measurement and Management: Entrepreneurial Digital Analytics 1st edition

This new textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication.

320 pages, 50 Halftones, black and white; 9 Tables, black and white; 59 Illustrations, black and whi

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 9, 2019
ISBN13 9780815363927
Publishers Taylor & Francis Inc
Pages 320
Dimensions 229 × 178 × 20 mm   ·   589 g
Language English  
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