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Buyer / Consumer Information Processing G David Hughes New edition
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発送予定日 年7月20日 - 年8月5日
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Buyer / Consumer Information Processing
G David Hughes
This volume brings together thirty-one marketing specialists from industry and various universities. Their diverse and valuable contributions in the general areas of information search, initial processing, and central processing do much to advance a relatively new field of marketing study. New directions for needed research are also indicated.
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 2011 |
| ISBN13 | 9780807896891 |
| 出版社 | The University of North Carolina Press |
| ページ数 | 434 |
| 寸法 | 156 × 235 × 25 mm · 639 g |
| 言語 | 英語 |
| 編集者 | Ray, Michael L. |
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