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Responding To the Screen: Reception and Reaction Processes - Routledge Communication Series 第1 版
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Responding To the Screen: Reception and Reaction Processes - Routledge Communication Series
This volume takes the next step in the evolution of mass communication research tradition from effects to processes -- a more detailed and microanalytical analysis of the psychological processes involved in receiving and reacting to electronic media messages. This domain includes investigations into those psychological processes that occur between the process of selecting media messages for consumption and assessments of whatever processes mediate the long-term impact such message consumption may have on consumers' subsequent behavior. The editors strive to further understanding of some of the basic processes underlying the ways we gain entertainment and information.
416 pages
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 1991年4月1日 |
| ISBN13 | 9780805810448 |
| 出版社 | Taylor & Francis Inc |
| ページ数 | 416 |
| 寸法 | 150 × 220 × 10 mm · 680 g |
| 言語 | 英語 |
| 編集者 | Bryant, Jennings |
| 編集者 | Zillmann, Dolf |
