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Telephone Survey Methods: Sampling, Selection, and Supervision - Applied Social Research Methods Paul J. Lavrakas 2 Revised edition
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Telephone Survey Methods: Sampling, Selection, and Supervision - Applied Social Research Methods
Paul J. Lavrakas
What quality control methods can be used most effectively to structure and monitor interviews and convert refusals? What telephone numbers should be used in random digit dialling? How can eligible respondents be chosen and their cooperation secured? Addressing these and other survey issues, this book offers researchers a guide to thinking about and executing telephone surveys from generating phone numbers to structuring the work of interviewers and supervisors. New to this edition are a focus on the total survey error concept, a comparison of CATI (computer-assisted telephone interviews) with PAPI (paper and pencil inventory) procedures, mixed-mode surveys and new telecommunication technologies. In addition, the book covers such topics as h
192 pages, tabs.
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 1993年8月19日 |
| ISBN13 | 9780803953079 |
| 出版社 | SAGE Publications Inc |
| ページ数 | 192 |
| 寸法 | 139 × 215 × 14 mm · 280 g |
| 言語 | 英語 |