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Service Quality: New Directions in Theory and Practice Roland T Rust
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発送予定日 年12月3日 - 年12月15日
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Service Quality: New Directions in Theory and Practice
Roland T Rust
In this book leading scholars and practitioners present the latest research and theory in customer satisfaction and services marketing with a wealth of stimulating ideas. Topics discussed include: the measurement of the managerial impact on service quality improvement; new methods of assessing the various elements of service quality; and philosophies of the nature of customer value. The diverse viewpoints of the contributors reveal the variety of emerging ideas on the subject of service quality.
294 pages, 1, black & white illustrations
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 1993年12月7日 |
| ISBN13 | 9780803949201 |
| 出版社 | SAGE Publications Inc |
| ページ数 | 294 |
| 寸法 | 143 × 217 × 20 mm · 410 g |
| 言語 | 英語 |
| 編集者 | Oliver, Richard L. |
| 編集者 | Rust, Roland T. |
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