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Analyzing Decision Making: Metric Conjoint Analysis - Quantitative Applications in the Social Sciences Jordan J. Louviere
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Analyzing Decision Making: Metric Conjoint Analysis - Quantitative Applications in the Social Sciences
Jordan J. Louviere
This volume introduces the theory, method, and applications of one type of conjoint analysis technique. These techniques are used to study individual judgement and decision processes. Based upon Information Integration Theory, metric conjoint analysis allows for evaluation of multi-attribute alternatives based on interval level data. The model, which justifies use of metric conjoint methods and the statistical techniques drawn from it, are the core of this monograph. Also described are applications of the model in marketing, psychology, economics, sociology, planning, and other disciplines, all of which relate to forecasting the decision-making behavior of individuals.
96 pages
| メディア | 書籍 Paperback Book (ソフトカバーで背表紙を接着した本) |
| リリース済み | 1988年5月20日 |
| ISBN13 | 9780803927575 |
| 出版社 | SAGE Publications Inc |
| ページ数 | 96 |
| 寸法 | 141 × 216 × 5 mm · 120 g |
| 言語 | 英語 |